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Challenges Facing Automated Driving Development

We face various challenges to realize and popularize automated driving. These include legal/regulatory updates, social-system reform, and the time needed for societal acceptance, with the detailed situation varying between countries and regions. Automated driving technology also depends on other industries that provide key technologies that together make up the automated driving eco-system. Key subjects, listed below, typically reflect geographical or cultural differences, globally, and regionally. Therefore, one key and unique success factor for automated driving is how we collaborate and cooperate with various stakeholders who are not always actors in the traditional auto industry. To realize and popularize automated driving, we need to appreciate their expectations. Industry collaboration in non-competitive areas that act as a foundation of automated driving systems and vehicles, such as infrastructure or social systems, is an effective way forward.

For example, in Japan, SIP (Cross ministerial Strategic Innovation Promotion Program), under the Japan Cabinet Office, identifies areas of collaborative work and promotes research and development among relevant stakeholders. SIP collaboration scope includes dynamic mapping and cybersecurity.

For some technologies, regional or global harmonization and collaboration across borders would be required to establish a common shared foundation. With such a foundation, we can accelerate our technology development towards improving our customers’ safety and toward enhancing freedom and mobility efficiency.


Industry collaboration in non-competitive
areas is an effective way forward.


  • Infrastructure (Traffic Design and Management, Road Construction)
  • Cybersecurity
  • Data Privacy
  • Safety Assurance (Design, Construction, Performance)
  • Social System (Vehicle Registration, Licensing, Driving Education and Training, Traffic Rules, Insurance, Law Enforcement, Crash Investigation, Safety and Emission Inspections, etc.)  


  • Regional Differences (Custom & Behavior, Tacit Driving Manner and Rules, Ethical Perceptions)
  • Social Acceptance (Safety Concerns)
  • Sustainable solutions (Smart Cities, Urban Planning)